![]() ![]() Tencent, the Chinese conglomerate and global leader in gaming, has started to invest not only in its wheelhouse of games but the players behind the screen. Gaming As Esports Rise, Tencent Continues to Invest The team played its third match of the season on Sunday against Georgetown. Initially slowed by the pandemic, Howard’s program is finally off and running. “I think all around the country there is work being done … to make golf more affordable, more fun, more approachable.” “The game of golf in general, and just the business of golf, is obviously predicated on the middle-aged white man who has historically owned the game,” Curry told the Undefeated. To diversify the sport in a sustainable way, golf will need to become more accessible on a number of levels. “If you even looked at when I played in the match with Phil, Chuck, and Peyton, that was five hours of national broadcast television that was all about HBCUs,” he added, referring to a charity match he played last November. “What I’ve done for Howard in trying to create an endowment there is special, and you can create a template that looks like that at other schools,” Curry said in a recent interview on the Beyond the Fairway podcast. The idea came to Curry after speaking with a single student, Otis Ferguson IV, who is passionate about golf. The university will also receive equipment from Curry-affiliated Callaway Golf. The donation, which will be paid out over six years, supported a coaching hire, scholarships, and initial recruitment. ![]() Steph Curry and a dedicated group of golfers, coaches, and executives are working to bring more diversity to a sport where an estimated 3% of recreational players are Black.Ĭurry, an avid golfer himself, made a seven-figure donation in 2019 to fund a men’s and women’s Division I golf program at Howard University, which is historically Black. Howard University Athletics/Design: Alex Brooks In 2015, Nike announced plans to turn its women’s fitness category into “an $11 billion empire.”Īthletes How Steph Curry Rebuilt Howard’s Golf Program In its December earnings report, Nike said its women’s category grew faster than its overall business, crediting new yoga gear and plus-size apparel. Nike women’s products reached a sales mark of $7.4 billion in 2019, up from $6.9 billion the year prior. Stephanie Specht of Specht Studio says on her website that she is creating affirmation visuals for the app focused on “girls who ‘Just Do It’ their way.” Specht also says the app is designed and developed by Enjoy The Weather. Other subtle hints about the app are sprinkled around the internet. It even keeps up with current events, speaking out about racist attacks on Asian communities. The app frequently posts pictures of women in Nike gear and includes a section called “Introducing Women at Nike,” a segment kicked off with Kelly Cooper Krone. “It’s time to redefine what ‘Just Do It’ really means,” an attached announcement video read. “NbG is an experimental Nike project built by a passionate team with a simple idea: we believe you deserve to have a say in the products you buy,” the page says.Ī January tweet from Zoe Scaman, founder of strategy studio Bodacious, called the app “the perfect concoction of TikTok, Highsnobiety, NTWRK & more.” The tweet shouts out Michelle Goad, the Gen Z Innovation Leader at Nike. While the website is still in private beta mode, potential users can DM or email for a chance to participate in the build. Nike created a landing page and Instagram account for Nothing but Gold, an app targeting Gen Z women “dedicated to sport, style, and self-care.” The biggest sportswear retailer is expanding further into social media. Retail Nike Working On New App for Young Women
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